innate theory health
Healthcare that meets rising consumer expectations
digital health strategy
Helping healthcare organizations leverage digital for better patient engagement
Consumer expectations and behaviors, along with high levels of regulation and competition, have changed in how they approach health services. Research has shown that healthcare organizations have not been able to engage the digitally inclined with enabled services that interact with all age groups. Making authentic human connections with your patients has suddenly become a business imperative.
Innate Theory believes that digital must become an integral part of an organization's core in order to meet the needs of patients who are seeking more meaningful, personalized and relevant experience through strategy, user experience, digital platforms and analytics.
Regardless of how your organization defines a strategy, everyone's digital strategy is unique, a mix of business strategy and information technology strategy. Our approach is to first determine what the organization’s digital maturity is today and where they aspire to be. Our strategy services will help you align your digital with your business strategy.
Capabilities
digital experience
Digital experience platforms (DXPs) support organizations as they adapt to the exponential shifts of the digital age.
The digital age has led to empowered and connected consumers with rising expectations. And these consumer expectations are driving organizational change across industries – from manufacturing, retail to healthcare and beyond.
We build and utilize digital experience platforms that can support internal marketing and technology needs, while putting patients at the center of the healthcare experience. From CMS application that allows users to collaborate in the creation, editing, and production of digital content, to enabling personalization which ensures your audience receives targeted messaging, to custom software applications, we can tailor digital products that drive business growth and innovation.
Capabilities
Content Management Systems
Digital Experience Platform
personalization
data analytics
asset management
cloud infrastructure
Cloud offers reliability, speed, and scale
Cloud empowers patients to not only freely access data at any given time without infrastructure hassles but also surpasses geographical barriers and cuts back on relevant costs associated with physical server maintenance. Not surprisingly, mature organizations are increasingly adopting cloud to power their digital business strategy.
Through a partnership with Sitecore and deploying their products on Microsoft Azure®, you get the combination of powerful marketing tools with the reliability, speed, and scale of cloud. With multiple data centers around the globe, Microsoft Azure's enterprise-grade cloud platform empowers IT teams to operate in a flexible platform-as-a-service (PaaS) environment while streamlining the process of collaborative patient care.
Capabilities
cloud consulting
Sitecore Managed Cloud
Sitecore platform support
cloud migration
cloud training
healthcare marketing
Increase patient acquisition and loyalty with healthcare-focused marketing initiatives
Patients have more options now more than ever, this is especially true for patients who like to make informed decisions. The way in which your potential patients interact with you depends heavily on your online presence. If you want to promote your healthcare brand and generate more leads, a solid, digital patient-centered marketing strategy will ensure future growth and brand loyalty.
Our marketing services begin with an overall assessment of your current needs, long-term goals and the platforms required to make this happen. We create content and SEO that increase brand awareness about your hospital or healthcare facility, including services, staff, location and contact information. We can also deliver patient engagement through social media and content marketing strategies.
Capabilities
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