digital health strategy

Helping healthcare organizations leverage digital for better patient engagement

Consumer expectations and behaviors, along with high levels of regulation and competition, have changed in how they approach health services. Research has shown that healthcare organizations have not been able to engage the digitally inclined with enabled services that interact with all age groups. Making authentic human connections with your patients has suddenly become a business imperative.

Innate Theory believes that digital must become an integral part of an organization's core in order to meet the needs of patients who are seeking more meaningful, personalized and relevant experience through strategy, user experience, digital platforms and analytics.

Regardless of how your organization defines a strategy, everyone's digital strategy is unique, a mix of business strategy and information technology strategy. Our approach is to first determine what the organization’s digital maturity is today and where they aspire to be. Our strategy services will help you align your digital with your business strategy.

Capabilities

healthcare marketing

Increase patient acquisition and loyalty with healthcare-focused marketing initiatives

Patients have more options now more than ever, this is especially true for patients who like to make informed decisions. The way in which your potential patients interact with you depends heavily on your online presence. If you want to promote your healthcare brand and generate more leads, a solid, digital patient-centered marketing strategy will ensure future growth and brand loyalty.

Our marketing services begin with an overall assessment of your current needs, long-term goals and the platforms required to make this happen. We create content and SEO that increase brand awareness about your hospital or healthcare facility, including services, staff, location and contact information. We can also deliver patient engagement through social media and content marketing strategies.

Capabilities