personalization
Delivering the right content to the right audience
Customer experience
Customers expect personalization
Customer expectations are any set of behaviors or actions that individuals anticipate when interacting with a company. In today's marketplace, it’s easier than ever for consumers to take their business elsewhere in order to find an experience that matches their expectations. A recent Salesforce survey reveals that 84% of customers say being treated like a person, not a number, is very important to winning their business.
The Sitecore Experience Platform can enable multi-channel personalization through a combination of features listed below. Each of these combined features empower your company to deliver the right message, at the right time, in the right place. Then, Sitecore connects, collects, and analyzes all of your customer's interaction data, both online and offline, helping your team make sense and make use of all your data.
Capabilities
Marketing Automation
Give your audience not only a scalable platform but full-blown customer engagement platform
In an era of hyper-personalized communication, heightened demands of impatient customers and stiff competition, the need to reach market faster and deliver even faster has attained greater importance. It is here your marketing automation comes into picture. Modern software and tools can be leveraged to easily manage repetitive marketing efforts designed to nurture sales leads, personalize marketing messages and build customer loyalty.
Automation puts your effort in a mode where you spend more of your human efforts in mission critical tasks and let your bots and machines handle large scale mundane tasks. It also helps you understand you customers better with right stats and in turn reap you customers who try to understand you and be your ambassadors.
Capabilities
Digital Events & webinars
qualified leads
customer journey
user profiling
Proactive Communications
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