Because of the COVID-19 pandemic, it is certain that this year's holiday season will be quite different than in previous years. In-person shopping has become extremely restrictive and creates such a sizable inconvenience that this holiday season we are going to experience a historic transition to digital shopping.

We have observed a sizable increase, year by year, in digital online shopping. Research is telling us that in the first six months of 2020, eCommerce has grown more that in the last ten years combined. Just April and May alone saw higher numbers that the entire 2019 holiday season, with $153 billon being spent in just those two months alone. Retailers are expected to focus even more on eCommerce as competition increases during the holiday season.

Consumers are expected to continue their online shopping habits driven by a few factors:

Health: Considering the rapid spread of COVID-19, consumers continue to be fearful of in-person shopping.

Convenience: Consumers are enjoying the comfort of online shopping. Businesses that have invested in strategies to service their customers through delivery, contactless handling, have a clear advantage over their competition. Consumers continue to place a high premium on convenience and are willing to order higher quantity of items or with more frequency.

Cyber Monday sales look to be over $10 billion this year so that even with the economic uncertainty, consumers will continue to spend a significant amount compared to last year's CM numbers.

Retailers need to be ready

To be ready for this year's holiday season, online retailers need to start preparing their strategy, digital platforms and eCommerce strategy. Their focus should be on customer satisfaction and promptness in order fulfillment. It is always preferred to be prepared with a strategic plan for the influx of demand.

Mobile Shopping

Online orders using mobile devices have increased 40%, so it is vital that your eCommerce site be optimized for mobile.

As research has shown, this holiday season will see a significant increase in digital shopping. Strategic steps must be set in place now so that your retail business is prepared to be ahead of the game. Being prepared, investing in a well thought-out, customer-centric strategy will build loyalty with customers.